MAR - Marketing
Courses
MAR 1055: Social Media for Businesses
Credits 3.00MAR 1060: Customer Service
Credits 3.00MAR 2016: Principles of Marketing
Credits 3.00MAR 2020: Principles of Advertising
Credits 3.00MAR 3040: Business Practical Marketing
Credits 3.00Explores contemporary marketing environments, effective strategies and practices and common legal, ethical, and social issues within a variety of industries. This course emphasizes elements of the marketing mix, including product and service development and management, social media, e-marketing, pricing, channel management, and promotion.
MAR 4010: Digital Marketing and Analytics
Credits 3.00Presents practical application of the Internet and digital platforms for marketing products and services. This course develops skills and techniques in product and services marketing, sales, and analytics. This course explores the diverse online business models, digital advertising, social media marketing techniques, and advanced marketing analytics. The course emphasizes data-driven marketing decision-making.