MAR 1011: Principles of Sales
Credits 3Addresses ethical sales techniques, the role of selling, and the marketing process. Areas of emphasis include behavioral considerations in the buying and selling process and sales techniques.
MAR - Marketing
Courses
MAR 1055: Social Media for Businesses
Credits 3Teaches students how to use social media as a business strategy and covers how to match that strategy with the goals of the business. This course addresses current trends, ethics, regulations, legal challenges, strategy, content development, and change management. This course helps students develop a better understanding of how marketing with social media is similar to and different from traditional marketing and how to best use online methods to further business goals.
MAR 1060: Customer Service
Credits 3Enables students to learn the relationship of self to customers, problem solve and understand the importance of communicating with customers. Specific emphasis is given to managing customer expectations by building customer rapport and creating positive outcomes.
MAR 2016: Principles of Marketing
Credits 3Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer.
MAR 2020: Principles of Advertising
Credits 3Examines the principles and practices of advertising and its relationship to business in the promotion of a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy, and ethical considerations.
MAR 2035: Consumer Behavior
Credits 3Explores the variables that affect consumer behavior in the marketplace and the implications of this knowledge for marketing decisions and strategies.
MAR 3040: Business Practical Marketing
Credits 3Explores contemporary marketing environments, effective strategies and practices and common legal, ethical, and social issues within a variety of industries. This course emphasizes elements of the marketing mix, including product and service development and management, social media, e-marketing, pricing, channel management, and promotion.
MAR 4010: Digital Marketing and Analytics
Credits 3Presents practical application of the Internet and digital platforms for marketing products and services. This course develops skills and techniques in product and services marketing, sales, and analytics. This course explores the diverse online business models, digital advertising, social media marketing techniques, and advanced marketing analytics. The course emphasizes data-driven marketing decision-making.