Learn the skills necessary to promote, market, and advertise a business or non-profit organization. Start by learning the media and design skills that are essential to creating effective products for all marketing and advertising campaigns. The hands-on activities include photo editing and manipulation, illustration, graphic design (logos, posters, packaging and more), creating print publications, building websites, and creating promotional videos.
In addition, you will learn how to determine the market for a business, create targeted advertising campaigns, and leverage social media to promote it. The program includes a hands-on real-world capstone project that will pair the student with a local business or non-profit to help achieve their business objectives.
Demonstrated computer proficiency in file creation and manipulation.
- Minimum grade of "C" for each course
- Minimum cumulative MCC GPA of 2.0 to graduate
- Remedial/Developmental level courses do not apply.
- 25% of the credits in this program must be taken at MCC