MAR 1055: Social Media for Businesses

Program
Credits 3.00
Teaches students how to use social media as a business strategy and covers how to match that strategy with the goals of the business. This course addresses current trends, ethics, regulations, legal challenges, strategy, content development, and change management. This course helps students develop a better understanding of how marketing with social media is similar to and different from traditional marketing and how to best use online methods to further business goals.

Prerequisites

None
Lab Hours 45.00 Lecture Hours 15.00